19 Oct

It’s beginning to look a lot like Christmas

Christmas is a perfect time to have a real boost in sales and this year there is the possibility for even more e-commerce sales as shopping from home has become the norm. We will help you start preparing and planning now so that you can be more relaxed when December arrives.

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12 Oct

Another UK Success Story: Outdoor Trousers Sales

The UK has some unique characteristics which makes it a great location for launching an e-commerce business, however, these same traits can make it difficult to be a success. We have helped many e-commerce enterprises build their brand in this environment; one of our success cases is an Outdoor Trousers Sales Operation which has reached hundreds of pants sales volume per month in a very short time period and is anticipating significant growth in revenue, with a monthly turnover exceeding £38K.

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28 Sep

E-commerce Crafting Trends

The crafting sector has seen a boom over the last few months. Everyone seems to be doing some sort of craft whether it is knitting, macramé, VE Day bunting or face coverings. Britain seems to be taken once again by crafting the likes of which have not been seen since World War II.

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22 Sep

E-commerce FAQs

We have put together a list of the most frequently asked questions from our e-commerce clients. The below list answers the most common e-commerce Q&A that we have been asked over the years by those who are just starting out as well as by those that are expanding. Although the number of questions we get asked could carry on for pages and pages we have focused on the most common ones.

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16 Sep

The Dark Side of Amazon Reviews

In a recent blog on reviews we highlighted how to get great reviews for your products, what we didn’t mention was the dark side of reviews. E-commerce platforms and fake reviews have recently made headlines, most notably after the investigation by the Financial Times, and we thought we should touch on these. There are two types of fake reviews to be on the look out for, the first is paid for 5-star reviews and the second is false 1-star reviews which are often the work of a competitor to discredit a shop or product.

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09 Sep

Wayfair 101

The Wayfair logo seems to be everywhere, all over our online lives. It is the new go-to place to look for home items. But who and what is Wayfair. It is an e-commerce retailer which focuses exclusively on home goods such as furniture, home appliances, décor and pet accessories. They operate in the USA, Canada, Irelands and the UK. The online seller was founded by Niraj Shah and Steve Conine who started operations in America in 2002 and has become a leading marketplace for home goods. Wayfair is one of the largest online-only home goods retailers in the world, it has over 12,100 employees and 15 million active customers. Its base is in Boston, Massachusetts and after huge success in the domestic market it expanded internationally in 2007. It is ranked as one of the fastest growing e-commerce retailers.

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02 Sep

Say Yes to the Online Dress

Covid-19 has impacted every aspect of life, even love is taking on a new meaning, with lower spends on weddings disrupting the entire industry. The market will probably bounce back once restrictions are relaxed and economic activity increases but one thing that will remain is the allure of buying wedding apparel online. Some of the reasons for this include; the coming of marriage age of millennials, the rise of social media and the popularity of e-commerce as a preferred purchasing avenue, the search for original designs, sizes and innovations not available in your local wedding dress design shop.

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26 Aug

Amazon Reviews: An Overview

Online reviews are a form of personal recommendations – a digital word-of-mouth. Positive reviews can have a massive impact on the way customers view your business. Reviews have become one of the first ways we check details about the item we are going to buy, it tells us whether other customers are happy with the product, how the business handles complaints and warranty claims.

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26 Aug

A Toy Story: Online Toy Sales

The global e-commerce market for toys was valued at US$90 billion in 2018 and it is only set to increase with the rise of toy sales during isolation. In Europe the average spend per child is US$215. While the average spend varies considerably across countries the United Kingdom has the one of the highest at US$438 per child. And it has been suggested that online toy sales are growing two to three times faster than those from brick and mortar shops.

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26 Aug

A Rose by Any Other Name: Choosing the Right Online Store Name

A rose by any other name would not smell as sweet – the name of an online shop conveys a lot about the business. The importance of giving your online shop the right name cannot be underplayed. If you have a strong brand name this is a step up when you are starting your business. It is the face of the business, it can be one of the most treasured and useful assets that your business can have – the right name can differentiate your shop, fast-track customer acceptance and drive sales, however, the wrong name can cost time, effort and income.

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